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Children are using and owning consumer electronics from a younger age than ever before, according to US market researcher NPD. Its research shows the average age at A ________________________ has declined from 8.1 years in 2005 to 6.7 years in 2007. The NPD report, “Kids and Consumer Electronics Trends III”, says the youngest consumers are also getting choosy about B ___________. More and more young children now own a DVD player, portable video game, digital camera or cell phone. NPD’s Anita Frazier said: “Kids are drawn to the latest and greatest digital devices just C _____________.” She added: “They appear to have no fear of technology and adopt it easily and without fanfare, making these devices a part of their everyday lives.”
The study is based on data collected via an online survey to a sample of American adults aged 25 and older D __________________________. The survey also found E ___________________________. Surprisingly, many of the families surveyed were not regular consumer electronics buyers. Almost 25 percent of parents surveyed said they had made no electronics purchases during the previous 12 months. Father of two Robert Garside, 38, said he was amazed at what F _____________. He admits to often having to ask his nine-year-old how to operate his Sony PlayStation.
- what they buy
- which children begin using computers, games and other electronic gadgets
- that kids use electronic devices an average of three days per week
- what his children want to buy
- as their parents are
- how young children seem frightened of electronic devices
- who had children aged between four and fourteen
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